Tag Archives: writing improvement

Three Rules for Writing Q&A Style Interviews

Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading

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Critical Observations on Critics

In this final post about reviews, I am going to talk about writers and criticism. I am still mulling over the NY Times article about buying positive reviews for $99 each, especially the comment in it by a writing coach that “nobody … Continue reading

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Writing Success: Experience Counts

I must admit that I get annoyed sometimes (well, maybe a lot) at the popular myth that some people are “natural” writers and can produce a blockbuster novel without effort or craft. Since I am interested in all kinds of … Continue reading

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Power Games for Writers in Business: Degrees and Courses

My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading

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What Should a Copywriter Do If No Sales Guide Is Available?

Don’t slit your wrists if there is no sales guide. I was only given a complete sales guide once in two decades as an in-house marketing writer at high-tech companies, but I always managed to find enough information. This post … Continue reading

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Key Points and Access to More Product Information in the Sales Guide

In this final post on sales guide contents, I will quickly look at two important sections and one that will give you a stiff dose of reality. If you review all the sales guide posts that I have done, you … Continue reading

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Sales Objections Can Help Copywriters

When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading

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