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Tag Archives: writing improvement
Three Rules for Writing Q&A Style Interviews
Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading
Posted in Writing
Tagged case study, interview questions, interviewing, q&a sbyle interviews, success story, writing improvement
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Writing Success: Experience Counts
I must admit that I get annoyed sometimes (well, maybe a lot) at the popular myth that some people are “natural” writers and can produce a blockbuster novel without effort or craft. Since I am interested in all kinds of … Continue reading
Power Games for Writers in Business: Degrees and Courses
My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading
What Should a Copywriter Do If No Sales Guide Is Available?
Don’t slit your wrists if there is no sales guide. I was only given a complete sales guide once in two decades as an in-house marketing writer at high-tech companies, but I always managed to find enough information. This post … Continue reading
Posted in Writing
Tagged copywriting, marketing, presentations, sales, sales guides, selling advice, writing improvement
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Key Points and Access to More Product Information in the Sales Guide
In this final post on sales guide contents, I will quickly look at two important sections and one that will give you a stiff dose of reality. If you review all the sales guide posts that I have done, you … Continue reading
Posted in Writing
Tagged copywriting, information links, marketing, product cost, sales, sales guides, summary information, writing improvement
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Sales Objections Can Help Copywriters
When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading
Posted in Writing
Tagged competitive information, marketing, objections, prospects, sales, sales guides, writing improvement
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