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Archives
Tag Archives: technical writing
Fear of Writing White Papers: Is It Justified?
In talking to technical writing friends and colleagues over the years, I was struck by an admission that always amazed me. I kept meeting competent tech writers who confided to me that they would never attempt to write a white … Continue reading
Posted in Writing
Tagged business writing, high tech companies, marketing, technical writing, white papers, writers in business
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Three Long-Term Employment Strategies for Business Writers
Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, copywriting, Eloqua, employment survival, help facilities, longterm employment, management, manuals, marketing, marketing automation software, Marketo, search engine optimization, SEO, STC, technical writing, training, tutorials
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Power Games for Writers in Business: Degrees and Courses
My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading
Power Games for the Writer in Business: Research
If you are writing in business, you will be writing about something – providing instructions, explaining technology, or promoting products. To do this effectively, you not only have to write well, but you also have to understand how people read … Continue reading
Writers in Business: The Dangers of Dressing for Success
I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading
Types of B2B Writing Jobs: How Much Security Do You Need?
I am going to do a quick post today about the basic employers you can have as a professional technical writer or marketing copywriter, and the advantages and disadvantages of each. This choice is very personal, and depends on the … Continue reading
Posted in Survival Skills, Writing
Tagged agencies, contracting, copywriting, employers, freelance writing, high tech companies, technical writing
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Seven Qualities of a Great Copywriter
I easily moved from tech writer to marketing writer, but I have worked with at least two tech writers who failed dismally at marketing writing and a third who told me she would never even try. Why? What do you … Continue reading
Posted in Writing
Tagged copywriter traits, copywriting, marketing, sales, technical writing
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How Can I Get My Work Edited?
Here is a quick post with a few possibilities for getting your work edited. One is a tip if you want to try to do it yourself (can’t hurt!), and a story about something clever we did in a marketing … Continue reading
Tips for Surviving Job Interviews
Last time I wrote a post filled with real-life absolutely true success stories about friends of mine and former colleagues who had gotten new jobs, some of them in very creative ways but others by using tried-and-true strategies. Today I … Continue reading
Posted in Survival Skills
Tagged interviewing, job interviews, marketing, new job tips, technical writing
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