Tag Archives: success story

Four Top Ways for Writers to Stay Employed in Business

I had a very hard time finding my first job, and I swore afterwards that I would never let myself get into the same situation again. I am not talking about ambition here, but rather how to stay employed happily … Continue reading

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Three Rules for Writing Q&A Style Interviews

Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading

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Downsizing Case Studies

If you understand how to do a complete “classic” case study, the other versions (which I will call “success stories” and “endorsements”) should be easy for you. In this post, I’ll talk about what is usually missing in the shorter … Continue reading

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Tips for Professional Interviewing

While outlining this post, I realized that most of the tips discussed here apply to interviews in general (including job interviews), as well as to professional interviews for case studies, so I have discussed both. I also realized that, even … Continue reading

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Case Study Interview Questions: Short, Precise, Clear

Although interview questions can be conveniently divided into “classic” format sections (problem, solution, results), the questions themselves need to be tailored to specific circumstances. If you have done your research, the story should already be forming in your mind. Interview questions … Continue reading

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Researching a Case Study: Building Confidence

Once you have your permissions in place, it is time to research your subject and build your confidence, regardless of whether or not you plan to speak to the customer directly. At the least, you will need details about the customer … Continue reading

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Starting a Case Study: Story Leads, Permissions, Approvals

When writing business-to-business case studies, preliminary details are very important, and the more attention you pay to them, the more likely you are to complete your case study successfully and on time. In this post, I will discuss three areas … Continue reading

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How to Produce an Effective Marketing Case Study

Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces.  Companies below this top tier can also produce excellent case studies, but not as easily. In this post, I will outline the basic … Continue reading

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Case Study Structure: Problem, Solution, Results

One of my favorite things about marketing case studies is that they generally have the same logical structure: problem, solution, results. Companies may have different names for these (or sometimes use headlines instead), but the formula is the same and … Continue reading

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The Case Study: Great for Sales, Marketing – and for Writers

Case studies are sometimes called success stories, and an engineering friend of mine sarcastically calls them “happy stories.” Obviously companies don’t write public accounts of their failures. To me “case study” suggests a more serious, detailed, and technical piece while … Continue reading

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