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Archives
Tag Archives: success story
Three Rules for Writing Q&A Style Interviews
Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading
Posted in Writing
Tagged case study, interview questions, interviewing, q&a sbyle interviews, success story, writing improvement
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Downsizing Case Studies
If you understand how to do a complete “classic” case study, the other versions (which I will call “success stories” and “endorsements”) should be easy for you. In this post, I’ll talk about what is usually missing in the shorter … Continue reading
Posted in Writing
Tagged case study, endorsements, marketing, public relations, success story, web writing, writing improvement
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Tips for Professional Interviewing
While outlining this post, I realized that most of the tips discussed here apply to interviews in general (including job interviews), as well as to professional interviews for case studies, so I have discussed both. I also realized that, even … Continue reading
Posted in Survival Skills, Writing
Tagged case study, interviewing, job interviews, marketing, research, success story
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Case Study Interview Questions: Short, Precise, Clear
Although interview questions can be conveniently divided into “classic” format sections (problem, solution, results), the questions themselves need to be tailored to specific circumstances. If you have done your research, the story should already be forming in your mind. Interview questions … Continue reading
Posted in Writing
Tagged case study, interview questions, interviewing, marketing, success story
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Researching a Case Study: Building Confidence
Once you have your permissions in place, it is time to research your subject and build your confidence, regardless of whether or not you plan to speak to the customer directly. At the least, you will need details about the customer … Continue reading
Posted in Writing
Tagged case study, interviewing, marketing, research, success story
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Starting a Case Study: Story Leads, Permissions, Approvals
When writing business-to-business case studies, preliminary details are very important, and the more attention you pay to them, the more likely you are to complete your case study successfully and on time. In this post, I will discuss three areas … Continue reading
How to Produce an Effective Marketing Case Study
Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces. Companies below this top tier can also produce excellent case studies, but not as easily. In this post, I will outline the basic … Continue reading
Case Study Structure: Problem, Solution, Results
One of my favorite things about marketing case studies is that they generally have the same logical structure: problem, solution, results. Companies may have different names for these (or sometimes use headlines instead), but the formula is the same and … Continue reading
The Case Study: Great for Sales, Marketing – and for Writers
Case studies are sometimes called success stories, and an engineering friend of mine sarcastically calls them “happy stories.” Obviously companies don’t write public accounts of their failures. To me “case study” suggests a more serious, detailed, and technical piece while … Continue reading
Posted in Writing
Tagged case study, hardware, marketing, sales, software, success story
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