-
-
Recent Posts
Categories
- agencies
- audience
- Barnes Collection
- business writing
- case study
- competition
- competitive information
- contracting
- copywriter traits
- copywriting
- copywriting humor
- dressing for success
- dressing in business
- editing
- employers
- empowering writers
- endorsements
- engineers
- executive management
- features and benefits
- fighting guides
- freelance writing
- graphical user interface
- GUI
- hardware
- high tech companies
- human nature
- information links
- interface design
- interviewing
- interview questions
- job interviews
- legal issues
- Lewis Carroll
- management
- marketing
- museums
- new job tips
- objections
- pain points
- power games for writers
- presentations
- pricing
- problem definition
- product cost
- prospects
- public relations
- qualifying questions
- recycling computers
- research
- resumes
- sales
- sales guides
- secure recycling
- securing data
- selling advice
- smartphones
- SMS
- software
- structure
- success for writers in business
- success story
- summary information
- target customer information
- technical writing
- telecommunications
- telecommuting
- training
- value proposition
- web writing
- writers in business
- writing advice
- writing as a business
- writing improvement
Archives
Tag Archives: software
The Case Study: Great for Sales, Marketing – and for Writers
Case studies are sometimes called success stories, and an engineering friend of mine sarcastically calls them “happy stories.” Obviously companies don’t write public accounts of their failures. To me “case study” suggests a more serious, detailed, and technical piece while … Continue reading
Posted in Writing
Tagged case study, hardware, marketing, sales, software, success story
Leave a comment
pentactics 