Tag Archives: sales

Four Top Ways for Writers to Stay Employed in Business

Posted on May 30, 2013 by Regina Domeraski

I had a very hard time finding my first job, and I swore afterwards that I would never let myself get into the same situation again. I am not talking about ambition here, but rather how to stay employed happily … Continue reading →

Posted in Survival Skills, Writing | Tagged management relations, networking, sales, staying employed, success story, telecommuting, training, writers in business | Leave a comment

Detail and the Writer

Posted on January 23, 2013 by Regina Domeraski

While working for a client the other day, I was struck by how manipulating detail is often critical to writing (and client relations) success. A related question is whether the ability to deal with detail is innate or learned, and … Continue reading →

Posted in Survival Skills, Writing | Tagged competitive information, copywriting, detail, freelance writing, importance of detail in writing, Lewis Carroll, marketing, sales, satisfying clients, technical writing, working with clients | 1 Comment

Three Steps to Producing an External Company Newsletter Efficiently

Posted on October 1, 2012 by Regina Domeraski

Nothing focuses the mind like starvation, and that’s exactly what happened in a marcom department where I once worked. For a variety of reasons, the business was failing, and we were slowly starved of resources via layoffs. About halfway through … Continue reading →

Posted in Survival Skills, Writing | Tagged audience, business writing, company newsletters, generating leads, how to produce a newsletter efficiently, marketing, sales | Leave a comment

Seven Qualities of a Great Copywriter

Posted on July 31, 2012 by Regina Domeraski

I easily moved from tech writer to marketing writer, but I have worked with at least two tech writers who failed dismally at marketing writing and a third who told me she would never even try. Why? What do you … Continue reading →

Posted in Writing | Tagged copywriter traits, copywriting, marketing, sales, technical writing | Leave a comment

What Should a Copywriter Do If No Sales Guide Is Available?

Posted on July 27, 2012 by Regina Domeraski

Don’t slit your wrists if there is no sales guide. I was only given a complete sales guide once in two decades as an in-house marketing writer at high-tech companies, but I always managed to find enough information. This post … Continue reading →

Posted in Writing | Tagged copywriting, marketing, presentations, sales, sales guides, selling advice, writing improvement | Leave a comment

Key Points and Access to More Product Information in the Sales Guide

Posted on July 26, 2012 by Regina Domeraski

In this final post on sales guide contents, I will quickly look at two important sections and one that will give you a stiff dose of reality. If you review all the sales guide posts that I have done, you … Continue reading →

Posted in Writing | Tagged copywriting, information links, marketing, product cost, sales, sales guides, summary information, writing improvement | Leave a comment

Sales Objections Can Help Copywriters

Posted on July 25, 2012 by Regina Domeraski

When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading →

Posted in Writing | Tagged competitive information, marketing, objections, prospects, sales, sales guides, writing improvement | Leave a comment

How Does Competitive Information Help Copywriters?

Posted on July 19, 2012 by Regina Domeraski

Competitive information is often closely guarded, but is very valuable for copywriters because it shows you what features and benefits to emphasize. In this post, I provide some examples and a short discussion of two sensitive areas: ease of use … Continue reading →

Posted in Writing | Tagged competition, competitive information, copywriting, engineers, features and benefits, fighting guides, graphical user interface, GUI, interface design, marketing, pricing, sales, sales guides, writing improvement | Leave a comment

Using Target Customer Information and Qualifying Questions in Copywriting

Posted on July 17, 2012 by Regina Domeraski

Some information in sales guides may seem repetitious to copywriters, but the information is useful because it suggests scenarios and direct ways to address customer concerns that are ideal for vehicles such as ad copy. These sections provide information about target … Continue reading →

Posted in Writing | Tagged copywriting, marketing, pain points, prospects, qualifying questions, sales, sales guides, target customer information, writing improvement | Leave a comment

Writing Marketing Materials for Different Management Levels

Posted on June 27, 2012 by Regina Domeraski

Another valuable piece of information in a sales guide is a hierarchy of managers who make the decision about whether or not to buy a product. The overwhelming majority of businesses have such a hierarchy whether the business develops software, … Continue reading →

Posted in Writing | Tagged copywriting, features and benefits, management, marketing, sales, writing improvement | Leave a comment