Tag Archives: sales

Four Top Ways for Writers to Stay Employed in Business

I had a very hard time finding my first job, and I swore afterwards that I would never let myself get into the same situation again. I am not talking about ambition here, but rather how to stay employed happily … Continue reading

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Detail and the Writer

While working for a client the other day, I was struck by how manipulating detail is often critical to writing (and client relations) success. A related question is whether the ability to deal with detail is innate or learned, and … Continue reading

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Three Steps to Producing an External Company Newsletter Efficiently

Nothing focuses the mind like starvation, and that’s exactly what happened in a marcom department where I once worked. For a variety of reasons, the business was failing, and we were slowly starved of resources via layoffs. About halfway through … Continue reading

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Seven Qualities of a Great Copywriter

I easily moved from tech writer to marketing writer, but I have worked with at least two tech writers who failed dismally at marketing writing and a third who told me she would never even try. Why? What do you … Continue reading

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What Should a Copywriter Do If No Sales Guide Is Available?

Don’t slit your wrists if there is no sales guide. I was only given a complete sales guide once in two decades as an in-house marketing writer at high-tech companies, but I always managed to find enough information. This post … Continue reading

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Key Points and Access to More Product Information in the Sales Guide

In this final post on sales guide contents, I will quickly look at two important sections and one that will give you a stiff dose of reality. If you review all the sales guide posts that I have done, you … Continue reading

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Sales Objections Can Help Copywriters

When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading

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