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Archives
Tag Archives: public relations
Writing an Effective Case Study: Focus on Results
Finally I would like to do a post on actually writing a case study since I have a few more tips to pass on. For me the most effective strategy was to “think backwards,” that is, I started with the … Continue reading
Downsizing Case Studies
If you understand how to do a complete “classic” case study, the other versions (which I will call “success stories” and “endorsements”) should be easy for you. In this post, I’ll talk about what is usually missing in the shorter … Continue reading
Posted in Writing
Tagged case study, endorsements, marketing, public relations, success story, web writing, writing improvement
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Why Smaller Companies Avoid “Classic” Case Studies
In this blog, I have been discussing how to produce effective “classic” case studies, which companies like Microsoft and HP create. Today I would like to do a quick post about why smaller companies are less likely to do them.
Posted in Writing
Tagged case study, legal issues, management, marketing, public relations
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