Tag Archives: prospects

Sales Objections Can Help Copywriters

When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading

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Using Target Customer Information and Qualifying Questions in Copywriting

Some information in sales guides may seem repetitious to copywriters, but the information is useful because it suggests scenarios and direct ways to address customer concerns that are ideal for vehicles such as ad copy. These sections provide information about target … Continue reading

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Reaching High-Tech Customers: Pain Points

Welcome Fellow Copywriting Connoisseurs of Pain! Today I am going to discuss one of my favorite parts of the sales guide – pain points. I will talk about why I like them so much and why they are invaluable to … Continue reading

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Nine Items That Help You Persuade a High-Tech Prospect to Buy

One reason I enjoy marketing writing is that you are always working to make the strongest, most persuasive argument you can to sell your products. Some might see this as crass commercialism, but it is also fun and a challenging … Continue reading

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