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Archives
Tag Archives: problem definition
Reaching High-Tech Customers: Pain Points
Welcome Fellow Copywriting Connoisseurs of Pain! Today I am going to discuss one of my favorite parts of the sales guide – pain points. I will talk about why I like them so much and why they are invaluable to … Continue reading
Posted in Writing
Tagged copywriting, human nature, marketing, pain points, problem definition, prospects, sales, writing improvement
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Nine Items That Help You Persuade a High-Tech Prospect to Buy
One reason I enjoy marketing writing is that you are always working to make the strongest, most persuasive argument you can to sell your products. Some might see this as crass commercialism, but it is also fun and a challenging … Continue reading
Posted in Writing
Tagged copywriting, copywriting humor, high tech companies, marketing, problem definition, prospects, sales
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