Tag Archives: pain points

Using Target Customer Information and Qualifying Questions in Copywriting

Posted on July 17, 2012 by Regina Domeraski

Some information in sales guides may seem repetitious to copywriters, but the information is useful because it suggests scenarios and direct ways to address customer concerns that are ideal for vehicles such as ad copy. These sections provide information about target … Continue reading →

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Reaching High-Tech Customers: Pain Points

Posted on June 21, 2012 by Regina Domeraski

Welcome Fellow Copywriting Connoisseurs of Pain! Today I am going to discuss one of my favorite parts of the sales guide – pain points. I will talk about why I like them so much and why they are invaluable to … Continue reading →

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