Tag Archives: marketing

Marketing in Technology Companies: Watch out for Rigidity

One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading

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What Can Writers Learn from Cuckoo’s Calling?

I just finished reading Cuckoo’s Calling and thoroughly enjoyed it. For anyone who doesn’t know yet, this is the newest novel by J.K. Rowling of Harry Potter fame who had an unhappy experience with her first after-Potter novel A Casual … Continue reading

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Fear of Writing White Papers: Is It Justified?

In talking to technical writing friends and colleagues over the years, I was struck by an admission that always amazed me. I kept meeting competent tech writers who confided to me that they would never attempt to write a white … Continue reading

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Detail and the Writer

While working for a client the other day, I was struck by how manipulating detail is often critical to writing (and client relations) success. A related question is whether the ability to deal with detail is innate or learned, and … Continue reading

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Four Marketing Questions You Must Ask First

Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading

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Three Steps to Producing an External Company Newsletter Efficiently

Nothing focuses the mind like starvation, and that’s exactly what happened in a marcom department where I once worked. For a variety of reasons, the business was failing, and we were slowly starved of resources via layoffs. About halfway through … Continue reading

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Three Long-Term Employment Strategies for Business Writers

Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading

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