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Archives
Tag Archives: marketing
Marketing in Technology Companies: Watch out for Rigidity
One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading
Posted in Survival Skills, Writing
Tagged engineers, high tech companies, management, marketing
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What Can Writers Learn from Cuckoo’s Calling?
I just finished reading Cuckoo’s Calling and thoroughly enjoyed it. For anyone who doesn’t know yet, this is the newest novel by J.K. Rowling of Harry Potter fame who had an unhappy experience with her first after-Potter novel A Casual … Continue reading
Fear of Writing White Papers: Is It Justified?
In talking to technical writing friends and colleagues over the years, I was struck by an admission that always amazed me. I kept meeting competent tech writers who confided to me that they would never attempt to write a white … Continue reading
Posted in Writing
Tagged business writing, high tech companies, marketing, technical writing, white papers, writers in business
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Four Marketing Questions You Must Ask First
Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading
Three Long-Term Employment Strategies for Business Writers
Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, copywriting, Eloqua, employment survival, help facilities, longterm employment, management, manuals, marketing, marketing automation software, Marketo, search engine optimization, SEO, STC, technical writing, training, tutorials
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Power Games for Writers in Business: Degrees and Courses
My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading
Power Games for the Writer in Business: Research
If you are writing in business, you will be writing about something – providing instructions, explaining technology, or promoting products. To do this effectively, you not only have to write well, but you also have to understand how people read … Continue reading
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