Tag Archives: management

Writers in Business: The Dangers of Dressing for Success

I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading

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Writing Marketing Materials for Different Management Levels

Another valuable piece of information in a sales guide is a hierarchy of managers who make the decision about whether or not to buy a product. The overwhelming majority of businesses have such a hierarchy whether the business develops software, … Continue reading

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Why Smaller Companies Avoid “Classic” Case Studies

In this blog, I have been discussing how to produce effective “classic” case studies, which companies like Microsoft and HP create. Today I would like to do a quick post about why smaller companies are less likely to do them.

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Tips for Getting a New Job in a Tight Market

A company I worked for has just had another layoff and it made me realize how many great people they have laid off over the years, and how successful they have been. I’d like to blog a bit about what … Continue reading

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