Tag Archives: management

Marketing in Technology Companies: Watch out for Rigidity

One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading

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Three Warning Signs That Your Company May Be in Trouble

Years ago, I worked with a young writer who told me a chilling story. She had been blithely working for a private company and became pregnant, only to learn that the company had stopped paying health insurance premiums because of … Continue reading

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Three Types of Hell Telecommuting Helps Writers Avoid

A few months ago, Yahoo put an end to all telecommuting (at least temporarily) and set off a firestorm in the press. The New York Times published an article about working life at Google, which made me laugh since Google … Continue reading

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Five Good Reasons Writers Stay in Dead-End Business Jobs

I have a talented, experienced writer-friend who looks like she is in a dead-end job, but she is having a difficult time moving on. Layoffs have been occurring every quarter, the company stock price is trending down, and no one … Continue reading

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Three Long-Term Employment Strategies for Business Writers

Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading

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Writers – Beware of Managers Who Never Sleep

Many writers who work in business full-time want to do a good job, but also want to have the energy left to do something else. Human Resource departments talk about “work-life” balance, but this well-meaning philosophy can easily be thwarted … Continue reading

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Perry Mason for President: The Writing Life among Businessmen and Lawyers

Clint Eastwood’s address at the RNC made a distinction that hit home with me – would I prefer to be ruled by a businessman or a lawyer? As a writer in business, did I prefer working with the business types … Continue reading

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Writers in Business: The Dangers of Dressing for Success

I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading

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Writing Marketing Materials for Different Management Levels

Another valuable piece of information in a sales guide is a hierarchy of managers who make the decision about whether or not to buy a product. The overwhelming majority of businesses have such a hierarchy whether the business develops software, … Continue reading

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Why Smaller Companies Avoid “Classic” Case Studies

In this blog, I have been discussing how to produce effective “classic” case studies, which companies like Microsoft and HP create. Today I would like to do a quick post about why smaller companies are less likely to do them.

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