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Archives
Tag Archives: management
Marketing in Technology Companies: Watch out for Rigidity
One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading
Posted in Survival Skills, Writing
Tagged engineers, high tech companies, management, marketing
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Three Warning Signs That Your Company May Be in Trouble
Years ago, I worked with a young writer who told me a chilling story. She had been blithely working for a private company and became pregnant, only to learn that the company had stopped paying health insurance premiums because of … Continue reading
Posted in Survival Skills, Writing
Tagged bankruptcy early warning signs, job security, management, writers in business
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Three Types of Hell Telecommuting Helps Writers Avoid
A few months ago, Yahoo put an end to all telecommuting (at least temporarily) and set off a firestorm in the press. The New York Times published an article about working life at Google, which made me laugh since Google … Continue reading
Posted in Survival Skills, Writing
Tagged commuting, Google workplace, management, telecommuting, work-life balance, working environment
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Five Good Reasons Writers Stay in Dead-End Business Jobs
I have a talented, experienced writer-friend who looks like she is in a dead-end job, but she is having a difficult time moving on. Layoffs have been occurring every quarter, the company stock price is trending down, and no one … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, management, working conditions, writers in business
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Three Long-Term Employment Strategies for Business Writers
Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, copywriting, Eloqua, employment survival, help facilities, longterm employment, management, manuals, marketing, marketing automation software, Marketo, search engine optimization, SEO, STC, technical writing, training, tutorials
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Writers – Beware of Managers Who Never Sleep
Many writers who work in business full-time want to do a good job, but also want to have the energy left to do something else. Human Resource departments talk about “work-life” balance, but this well-meaning philosophy can easily be thwarted … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, demanding managers, management, writers in business
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Perry Mason for President: The Writing Life among Businessmen and Lawyers
Clint Eastwood’s address at the RNC made a distinction that hit home with me – would I prefer to be ruled by a businessman or a lawyer? As a writer in business, did I prefer working with the business types … Continue reading
Posted in Survival Skills, Writing
Tagged business people, lawyers, management, writers in business
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Writers in Business: The Dangers of Dressing for Success
I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading
Writing Marketing Materials for Different Management Levels
Another valuable piece of information in a sales guide is a hierarchy of managers who make the decision about whether or not to buy a product. The overwhelming majority of businesses have such a hierarchy whether the business develops software, … Continue reading
Posted in Writing
Tagged copywriting, features and benefits, management, marketing, sales, writing improvement
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Why Smaller Companies Avoid “Classic” Case Studies
In this blog, I have been discussing how to produce effective “classic” case studies, which companies like Microsoft and HP create. Today I would like to do a quick post about why smaller companies are less likely to do them.
Posted in Writing
Tagged case study, legal issues, management, marketing, public relations
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