-
-
Recent Posts
Categories
- agencies
- audience
- Barnes Collection
- business writing
- case study
- competition
- competitive information
- contracting
- copywriter traits
- copywriting
- copywriting humor
- dressing for success
- dressing in business
- editing
- employers
- empowering writers
- endorsements
- engineers
- executive management
- features and benefits
- fighting guides
- freelance writing
- graphical user interface
- GUI
- hardware
- high tech companies
- human nature
- information links
- interface design
- interviewing
- interview questions
- job interviews
- legal issues
- Lewis Carroll
- management
- marketing
- museums
- new job tips
- objections
- pain points
- power games for writers
- presentations
- pricing
- problem definition
- product cost
- prospects
- public relations
- qualifying questions
- recycling computers
- research
- resumes
- sales
- sales guides
- secure recycling
- securing data
- selling advice
- smartphones
- SMS
- software
- structure
- success for writers in business
- success story
- summary information
- target customer information
- technical writing
- telecommunications
- telecommuting
- training
- value proposition
- web writing
- writers in business
- writing advice
- writing as a business
- writing improvement
Archives
Tag Archives: legal issues
Writing an Effective Case Study: Focus on Results
Finally I would like to do a post on actually writing a case study since I have a few more tips to pass on. For me the most effective strategy was to “think backwards,” that is, I started with the … Continue reading
Why Smaller Companies Avoid “Classic” Case Studies
In this blog, I have been discussing how to produce effective “classic” case studies, which companies like Microsoft and HP create. Today I would like to do a quick post about why smaller companies are less likely to do them.
Posted in Writing
Tagged case study, legal issues, management, marketing, public relations
Leave a comment
pentactics 