Tag Archives: interviewing

Three Rules for Writing Q&A Style Interviews

Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading

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Writing an Effective Case Study: Focus on Results

Finally I would like to do a post on actually writing a case study since I have a few more tips to pass on. For me the most effective strategy was to “think backwards,” that is, I started with the … Continue reading

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Tips for Professional Interviewing

While outlining this post, I realized that most of the tips discussed here apply to interviews in general (including job interviews), as well as to professional interviews for case studies, so I have discussed both. I also realized that, even … Continue reading

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Case Study Interview Questions: Short, Precise, Clear

Although interview questions can be conveniently divided into “classic” format sections (problem, solution, results), the questions themselves need to be tailored to specific circumstances. If you have done your research, the story should already be forming in your mind. Interview questions … Continue reading

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Researching a Case Study: Building Confidence

Once you have your permissions in place, it is time to research your subject and build your confidence, regardless of whether or not you plan to speak to the customer directly. At the least, you will need details about the customer … Continue reading

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Tips for Surviving Job Interviews

Last time I wrote a post filled with real-life absolutely true success stories about friends of mine and former colleagues who had gotten new jobs, some of them in very creative ways but others by using tried-and-true strategies. Today I … Continue reading

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How to Produce an Effective Marketing Case Study

Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces.  Companies below this top tier can also produce excellent case studies, but not as easily. In this post, I will outline the basic … Continue reading

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