Tag Archives: human nature

Reaching High-Tech Customers: Pain Points

Welcome Fellow Copywriting Connoisseurs of Pain! Today I am going to discuss one of my favorite parts of the sales guide – pain points. I will talk about why I like them so much and why they are invaluable to … Continue reading

Posted in Writing | Tagged , , , , , , , | 1 Comment

The Barnes Is Back!

Today a special celebration of the wonderful news that the Barnes Collection seems to have been successfully moved from its suburban home to museum row in downtown Philadelphia. You can read all the details in the NY Times, and my … Continue reading

Posted in Arts & Film | Tagged , , | Leave a comment