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Archives
Tag Archives: features and benefits
Four Marketing Questions You Must Ask First
Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading
How Does Competitive Information Help Copywriters?
Competitive information is often closely guarded, but is very valuable for copywriters because it shows you what features and benefits to emphasize. In this post, I provide some examples and a short discussion of two sensitive areas: ease of use … Continue reading
Writing Marketing Materials for Different Management Levels
Another valuable piece of information in a sales guide is a hierarchy of managers who make the decision about whether or not to buy a product. The overwhelming majority of businesses have such a hierarchy whether the business develops software, … Continue reading
Posted in Writing
Tagged copywriting, features and benefits, management, marketing, sales, writing improvement
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Marketing to High-Tech Customers: Features and Benefits
If you are part of an engineer-led company, one of your biggest headaches is apt to be identifying product benefits. People who are very close to a product think that “everybody knows” what the benefits are and just describing the … Continue reading
Posted in Writing
Tagged copywriting, features and benefits, high tech companies, marketing, sales, writing improvement
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