Tag Archives: engineers

Marketing in Technology Companies: Watch out for Rigidity

One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading

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Power Games for Writers in Business: Degrees and Courses

My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading

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Power Games for the Writer in Business: Research

If you are writing in business, you will be writing about something – providing instructions, explaining technology, or promoting products. To do this effectively, you not only have to write well, but you also have to understand how people read … Continue reading

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How Does Competitive Information Help Copywriters?

Competitive information is often closely guarded, but is very valuable for copywriters because it shows you what features and benefits to emphasize. In this post, I provide some examples and a short discussion of two sensitive areas: ease of use … Continue reading

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Information High-Tech Marketing Copywriters Need about Customers

High-tech companies are often created in the proverbial garage and are controlled by engineers who have quite different mindsets than marketing professionals. Regardless of the engineering-marketing power struggles that may be going on in the management of particular companies, marketing … Continue reading

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Tips for Getting a New Job in a Tight Market

A company I worked for has just had another layoff and it made me realize how many great people they have laid off over the years, and how successful they have been. I’d like to blog a bit about what … Continue reading

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Engineering and The Dark Side (aka Marketing)

According to statistics I found a few days ago, there are more than 93,300 writer’s blogs on WordPress, so you can imagine my astonishment on getting a comment within an hour of posting my first blog called “How to Interview … Continue reading

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