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Tag Archives: copywriting
Four Marketing Questions You Must Ask First
Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading
Three Long-Term Employment Strategies for Business Writers
Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, copywriting, Eloqua, employment survival, help facilities, longterm employment, management, manuals, marketing, marketing automation software, Marketo, search engine optimization, SEO, STC, technical writing, training, tutorials
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Power Games for Writers in Business: Degrees and Courses
My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading
Power Games for the Writer in Business: Research
If you are writing in business, you will be writing about something – providing instructions, explaining technology, or promoting products. To do this effectively, you not only have to write well, but you also have to understand how people read … Continue reading
Writers in Business: The Dangers of Dressing for Success
I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading
Types of B2B Writing Jobs: How Much Security Do You Need?
I am going to do a quick post today about the basic employers you can have as a professional technical writer or marketing copywriter, and the advantages and disadvantages of each. This choice is very personal, and depends on the … Continue reading
Posted in Survival Skills, Writing
Tagged agencies, contracting, copywriting, employers, freelance writing, high tech companies, technical writing
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