Tag Archives: copywriting

Detail and the Writer

While working for a client the other day, I was struck by how manipulating detail is often critical to writing (and client relations) success. A related question is whether the ability to deal with detail is innate or learned, and … Continue reading

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Four Marketing Questions You Must Ask First

Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading

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Three Long-Term Employment Strategies for Business Writers

Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading

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Power Games for Writers in Business: Degrees and Courses

My inbox is constantly filled with offers to teach me how to write and make easy money as a copywriter. I always have to smile at these emails because after many years in marketing, I usually know what “tricks” are … Continue reading

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Power Games for the Writer in Business: Research

If you are writing in business, you will be writing about something – providing instructions, explaining technology, or promoting products. To do this effectively, you not only have to write well, but you also have to understand how people read … Continue reading

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Writers in Business: The Dangers of Dressing for Success

I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading

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Types of B2B Writing Jobs: How Much Security Do You Need?

I am going to do a quick post today about the basic employers you can have as a professional technical writer or marketing copywriter, and the advantages and disadvantages of each. This choice is very personal, and depends on the … Continue reading

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Writers and Reality: Guerilla Tactics for Psychic Survival

Writers have been underappreciated since the beginning of time. I could write you a long history, but I would rather spend a post or two telling you some funny but true stories from the business battlefield.

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Seven Qualities of a Great Copywriter

I easily moved from tech writer to marketing writer, but I have worked with at least two tech writers who failed dismally at marketing writing and a third who told me she would never even try. Why? What do you … Continue reading

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What Should a Copywriter Do If No Sales Guide Is Available?

Don’t slit your wrists if there is no sales guide. I was only given a complete sales guide once in two decades as an in-house marketing writer at high-tech companies, but I always managed to find enough information. This post … Continue reading

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