Tag Archives: competitive information

Detail and the Writer

Posted on January 23, 2013 by Regina Domeraski

While working for a client the other day, I was struck by how manipulating detail is often critical to writing (and client relations) success. A related question is whether the ability to deal with detail is innate or learned, and … Continue reading →

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Four Marketing Questions You Must Ask First

Posted on December 11, 2012 by Regina Domeraski

Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading →

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Sales Objections Can Help Copywriters

Posted on July 25, 2012 by Regina Domeraski

When I first started to write brochures, I was often at a loss for material to include. I tended to repeat datasheet information in language that was less dry, which was not very impressive. The information in the sales guide … Continue reading →

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How Does Competitive Information Help Copywriters?

Posted on July 19, 2012 by Regina Domeraski

Competitive information is often closely guarded, but is very valuable for copywriters because it shows you what features and benefits to emphasize. In this post, I provide some examples and a short discussion of two sensitive areas: ease of use … Continue reading →

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