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Archives
Tag Archives: business writing
Fear of Writing White Papers: Is It Justified?
In talking to technical writing friends and colleagues over the years, I was struck by an admission that always amazed me. I kept meeting competent tech writers who confided to me that they would never attempt to write a white … Continue reading
Posted in Writing
Tagged business writing, high tech companies, marketing, technical writing, white papers, writers in business
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Four Marketing Questions You Must Ask First
Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading
Five Good Reasons Writers Stay in Dead-End Business Jobs
I have a talented, experienced writer-friend who looks like she is in a dead-end job, but she is having a difficult time moving on. Layoffs have been occurring every quarter, the company stock price is trending down, and no one … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, management, working conditions, writers in business
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Three Long-Term Employment Strategies for Business Writers
Today I will describe three things a writer should do to survive in business if they have a full-time job. The object is to contribute to the success of the company and become a valued employee while keeping your sanity … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, copywriting, Eloqua, employment survival, help facilities, longterm employment, management, manuals, marketing, marketing automation software, Marketo, search engine optimization, SEO, STC, technical writing, training, tutorials
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Writers – Beware of Managers Who Never Sleep
Many writers who work in business full-time want to do a good job, but also want to have the energy left to do something else. Human Resource departments talk about “work-life” balance, but this well-meaning philosophy can easily be thwarted … Continue reading
Posted in Survival Skills, Writing
Tagged business writing, demanding managers, management, writers in business
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Writers in Business: The Dangers of Dressing for Success
I have never wanted to be anything else but a writer as far back as I can remember. I didn’t aspire to be Shakespeare or Jane Austen, but I did want to spend my life manipulating language. As luck would … Continue reading
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