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Archives
Tag Archives: audience
Four Marketing Questions You Must Ask First
Whether you are writing a brochure or a newsletter or a website, there are four key questions you need to ask to help you organize your marketing message. Some of these seem obvious, but my experience with a variety of … Continue reading
Five Requirements: What Makes a Great Critic?
Great criticism cannot take place in a vacuum. A great critic needs great art to write about and a public excited about the art form and eager to read opinions about it. For example, New York was an international center … Continue reading
Posted in Writing
Tagged audience, blogging, classical music, criticism, Keynote, making a living, opera critics
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Writing Success: Experience Counts
I must admit that I get annoyed sometimes (well, maybe a lot) at the popular myth that some people are “natural” writers and can produce a blockbuster novel without effort or craft. Since I am interested in all kinds of … Continue reading
Information High-Tech Marketing Copywriters Need about Customers
High-tech companies are often created in the proverbial garage and are controlled by engineers who have quite different mindsets than marketing professionals. Regardless of the engineering-marketing power struggles that may be going on in the management of particular companies, marketing … Continue reading
Posted in Writing
Tagged audience, copywriting, engineers, high tech companies, marketing, writing improvement
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