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Archives
Author Archives: Regina Domeraski
Marketing in Technology Companies: Watch out for Rigidity
One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time … Continue reading
Posted in Survival Skills, Writing
Tagged engineers, high tech companies, management, marketing
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What Can Writers Learn from Cuckoo’s Calling?
I just finished reading Cuckoo’s Calling and thoroughly enjoyed it. For anyone who doesn’t know yet, this is the newest novel by J.K. Rowling of Harry Potter fame who had an unhappy experience with her first after-Potter novel A Casual … Continue reading
Three Warning Signs That Your Company May Be in Trouble
Years ago, I worked with a young writer who told me a chilling story. She had been blithely working for a private company and became pregnant, only to learn that the company had stopped paying health insurance premiums because of … Continue reading
Posted in Survival Skills, Writing
Tagged bankruptcy early warning signs, job security, management, writers in business
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Three Types of Hell Telecommuting Helps Writers Avoid
A few months ago, Yahoo put an end to all telecommuting (at least temporarily) and set off a firestorm in the press. The New York Times published an article about working life at Google, which made me laugh since Google … Continue reading
Posted in Survival Skills, Writing
Tagged commuting, Google workplace, management, telecommuting, work-life balance, working environment
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Three Rules for Writing Q&A Style Interviews
Don’t think the writer/interviewer has less work in a Q&A style interview than in an interview that is written in the traditional, feature-style format. (See my previous post for a definition of these two styles and some examples.) Research, structure, … Continue reading
Posted in Writing
Tagged case study, interview questions, interviewing, q&a sbyle interviews, success story, writing improvement
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Have Interview Styles Changed?
A few months ago, a client gave me a hard time because I wrote up an interview in one style, and she presumed I would write it in another. This started me thinking about how the style of written interviews … Continue reading
Writers and Privacy: Knowing the Unknowable
Writers, like other artists, seek an audience, and sometimes the audience responds. A successful author gives interviews and biographies are written, but what in the end can we really know, even in the age of social media? I have had … Continue reading
Posted in Writing
Tagged biography, Christa Ludwig, creativity, Ellen Terry, Lewis Carroll
1 Comment
Fear of Writing White Papers: Is It Justified?
In talking to technical writing friends and colleagues over the years, I was struck by an admission that always amazed me. I kept meeting competent tech writers who confided to me that they would never attempt to write a white … Continue reading
Posted in Writing
Tagged business writing, high tech companies, marketing, technical writing, white papers, writers in business
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