Monthly Archives: April 2012

More Job Hunting Tips

Some readers have sent me additional tips and advice that I would like to pass along, and I will add just a few words about resumes.

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Tips for Surviving Job Interviews

Last time I wrote a post filled with real-life absolutely true success stories about friends of mine and former colleagues who had gotten new jobs, some of them in very creative ways but others by using tried-and-true strategies. Today I … Continue reading

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Tips for Getting a New Job in a Tight Market

A company I worked for has just had another layoff and it made me realize how many great people they have laid off over the years, and how successful they have been. I’d like to blog a bit about what … Continue reading

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Starting a Case Study: Story Leads, Permissions, Approvals

When writing business-to-business case studies, preliminary details are very important, and the more attention you pay to them, the more likely you are to complete your case study successfully and on time. In this post, I will discuss three areas … Continue reading

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How to Produce an Effective Marketing Case Study

Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces.  Companies below this top tier can also produce excellent case studies, but not as easily. In this post, I will outline the basic … Continue reading

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Case Study Structure: Problem, Solution, Results

One of my favorite things about marketing case studies is that they generally have the same logical structure: problem, solution, results. Companies may have different names for these (or sometimes use headlines instead), but the formula is the same and … Continue reading

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How to Write Better – Don’t Be Passive!

I’ve been asked a surprising number of times by colleagues and friends how they can improve their writing, and I have some suggestions that can help. These suggestions are designed for business professionals who need to write better, but some … Continue reading

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