Monthly Archives: April 2012

More Job Hunting Tips

Posted on April 30, 2012 by Regina Domeraski

Some readers have sent me additional tips and advice that I would like to pass along, and I will add just a few words about resumes.

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Tips for Surviving Job Interviews

Posted on April 27, 2012 by Regina Domeraski

Last time I wrote a post filled with real-life absolutely true success stories about friends of mine and former colleagues who had gotten new jobs, some of them in very creative ways but others by using tried-and-true strategies. Today I … Continue reading →

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Tips for Getting a New Job in a Tight Market

Posted on April 26, 2012 by Regina Domeraski

A company I worked for has just had another layoff and it made me realize how many great people they have laid off over the years, and how successful they have been. I’d like to blog a bit about what … Continue reading →

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Starting a Case Study: Story Leads, Permissions, Approvals

Posted on April 25, 2012 by Regina Domeraski

When writing business-to-business case studies, preliminary details are very important, and the more attention you pay to them, the more likely you are to complete your case study successfully and on time. In this post, I will discuss three areas … Continue reading →

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How to Produce an Effective Marketing Case Study

Posted on April 23, 2012 by Regina Domeraski

Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces.  Companies below this top tier can also produce excellent case studies, but not as easily. In this post, I will outline the basic … Continue reading →

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Case Study Structure: Problem, Solution, Results

Posted on April 19, 2012 by Regina Domeraski

One of my favorite things about marketing case studies is that they generally have the same logical structure: problem, solution, results. Companies may have different names for these (or sometimes use headlines instead), but the formula is the same and … Continue reading →

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How to Write Better – Don’t Be Passive!

Posted on April 18, 2012 by Regina Domeraski

I’ve been asked a surprising number of times by colleagues and friends how they can improve their writing, and I have some suggestions that can help. These suggestions are designed for business professionals who need to write better, but some … Continue reading →

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WhatsApp: Another Telecom Game Changer?

Posted on April 18, 2012 by Regina Domeraski

Last night on BBC radio, I heard about an interesting innovation called WhatsApp, which you can think of as Skype for SMS delivered as a smartphone app.

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The Case Study: Great for Sales, Marketing – and for Writers

Posted on April 17, 2012 by Regina Domeraski

Case studies are sometimes called success stories, and an engineering friend of mine sarcastically calls them “happy stories.” Obviously companies don’t write public accounts of their failures. To me “case study” suggests a more serious, detailed, and technical piece while … Continue reading →

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Securing Data before Recycling

Posted on April 16, 2012 by Regina Domeraski

A few months ago, the hard drive in my desktop computer died, and I decided to recycle the computer. The last time I did this, I had a program that scrambled the data on the hard drive and it was … Continue reading →

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